2023-2024 Creatine Monohydrate Market Analysis

The Vitamin Shoppe’s 2023 Health and Wellness Trends Report shows that sales of creatine products in the U.S. market will increase by more than 160% in 2022 and by another 23% in April 2023.

SPINS data supports this growth trend. The data shows that in the 52 weeks to March 2023, U.S. creatine product sales increased by more than 120%; in the 52 weeks to December 3, 2023, creatine was the most popular in mainstream supplement channels. The functional and energy product categories saw double-digit growth, including a 46% increase in the performance category and a 20% increase in the energy support category.

The Creatine Monohydrate in China

The scale of China’s creatine products will show a slight downward trend from 2021 to 2023. Creatine product sales in 2023 will be 166 million yuan, a decrease of 22.4% compared to 2022 and a decrease of 30.5% compared to 2021.

2021 ¥239 million
2022¥214 million
2023¥166 million
Creatine Monohydrate Output Value

What is Creatine?

Creatine is a nitrogen-containing organic acid with the chemical formula C4H9N3O2, which is a derivative of amino acids. Research has found that creatine has a close connection with muscle tissue and plays an important role in energy supply in the human body, especially for muscles and nerve cells. Creatine is mainly stored in skeletal muscle cells and plays a key role in maintaining muscle strength and promoting muscle recovery. Among athletes, creatine is widely used to improve athletic performance and muscle mass.

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The human body can synthesize creatine on its own, but it can also be ingested through food. Foods with high creatine content mainly include meat, fish and some high-protein foods. Among them, red meat such as beef and pork are rich in creatine. In addition, the creatine content in fish meat is also high, such as sturgeon. In addition to meat and fish, some high-protein foods such as tofu, soybeans, etc. also contain a certain amount of creatine.

How to Take Creative Supplements?

Creatine is a mandatory ingredient in speed and strength supplements in sports nutrition foods in my country.

According to the “National Food Safety Standard Sports Nutrition Food General Principles GB 24154-2015”, creatine is an ingredient that must be added to speed and strength supplements in sports nutrition foods. It is suitable for sprinting, high jumping, ball games, weightlifting, wrestling, judo, taekwondo, etc. Used by people who practice bodybuilding and strength equipment.

The recommended daily dosage is 1-3g. In addition, products containing creatine should be marked on the label as “not suitable for consumption by pregnant women, lactating women, children and infants.”

In addition, creatine can be used in medicines, especially creatine for injection, in the form of creatine phosphate sodium.

As early as September 2001, the former Ministry of Health issued a document no longer approving health foods produced with bear bile powder and creatine as raw materials.

In 2008, the former Ministry of Health announced that creatine was not allowed to be used in general food development.

In other words, in our country, creatine can currently only be used in the development of medicines and sports nutrition foods, and cannot be used in health foods and ordinary foods.

Therefore, regulations restrict the development of creatine in the domestic market.

Creatine Monohydrate Widely Used in the World

In the United States, creatine monohydrate is GRAS certified and can be used as an original ingredient in functional drinks, protein bars and powders, milkshakes, meal replacement bars and meal replacement powders, imitation meat products, and dry powder mixed drinks. The proportion of creatine used in the United States is very high, with an average of more than 30% among the sports population (including high school student-athletes under the age of 18). In our country, the application ratio of creatine is far from this level.

In the EU, creatine has two health claims approved by the European Food Safety Authority:

  1. 2011: The creatine health claim applied by the European Union through Azken of Germany states that “supplementing creatine can enhance an individual’s physical performance during instantaneous high-intensity repetitive exercise.”
  2. 2017: Daily consumption of creatine enhances the effects of muscle strength and resistance training in adults over 55 years old.

The products are mainly in the form of powder of creatine monohydrate. Some products will add electrolytes or other ingredients to target people who want to build muscle during fitness.

Restricted by the application of domestic regulations, the market size of my country’s creatine products is declining. However, the growing demand for creatine among foreign fitness groups has prompted my country’s export of creatine raw materials to show a year-by-year growth trend.

The Development Trend of Creatine Monohydrate

As creatine’s research in biology, medicine and exercise science continues to deepen, its health and functional claims continue to expand, from improving muscle strength and promoting exercise recovery to enhancing explosive power and supporting healthy aging, creatine shows its multifaceted potential.

In addition, with the improvement of health awareness, creatine products have attracted attention from all ages and different groups of people. From bodybuilders to women, elderly consumers and vegetarians, more and more people are paying attention to and purchasing creatine products. , the market shows a continued growth trend.

In the long run, women’s health and healthy aging are both large-scale and long-term demand tracks, which also means that creatine still has good prospects for future market development. Looking back at the domestic market, it is difficult for creatine to show its full potential due to regulatory restrictions. With the gradual rise of women’s health and healthy aging demands in the local market, it may promote the promotion of regulations and market disruption of creatine in the local market.


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